Meet Our New Team Member: Richard!

A few weeks ago we were thrilled to welcome a new member to the team – Richard! Richard is going to be our Design Intern so we thought we would ask him a few quick questions so you can get to know him a little better. Beth: Hey, Richard. Welcome to Magnetic! Can you start by sharing a little bit about yourself? Richard: Yes, sure! I’m 21 years old and currently studying media and design in the Netherlands. In my spare time I’m busy with athletics (running mostly), playing foo

Our Top Picks From 2017’s Biggest Shutterstock Trends

Shutterstock, the famous image sharing website, have recently released an infographic showing the styles and trends dominating trends in 2017. Using data from their own user searches, Shutterstock were able to see percentage increases in particular searches over the last year, providing us with a chance to stay ahead of the upcoming creative trends. We decided to pick out the ones we found most interesting to give you a quick glance into what you can expect to be popular in t

The Fragmentation of Design Jobs

We recently read an article from Basecamp designer, Jonas Downey on how fragmented the design industry is becoming, and we can’t help but agree. He makes a hugely valid point about the absurd number of different names for design roles and titles. One thing that really stuck out to us was the quote ‘I believe Design requires a holistic grasp of problems, potential, and materials.’ At Magnetic, our designers are not only capable of, but also comfortable with working across a va

How To Procrastinate Creatively In The Office

Working in the creative world means that at times you can be extremely knocked-off-your-feet busy, and at others a little quiet. When we do manage to get a little down time - or perhaps when we just need a little break to make sure we don’t pull our hair out - we like to make sure we’re procrastinating productively. That’s why over time we’ve thought of some different creative techniques to kill time in the office. Being creative at work is actually something we always consci

The Rise of African Art

Hear the words ‘African design’ and we’re almost positive your first thought is either brightly coloured wax print patterns or wooden masks and sculptures. However you’d be very, very wrong. So wrong in fact, that those vibrantly patterned wax prints didn’t even originate in Africa, they came from Indonesia - don’t worry, we only just learned that too! Contemporary African art is undergoing something of a revival at the moment, and it has so much more to offer than the cliché

The Nostalgic Approach to Design

Nostalgia can be defined as a sentimental longing for a period in the past. It is a craving and desire for a familiar memory. Nostalgia can be triggered by the most random of memories, from recalling a particular smell, seeing a specific object or hearing an old song. The sheer power of nostalgia makes it possible for designers to enrich design, but how? We have compiled a collection of tips and ideas that can be adopted to strengthen creativity on a sentimental and emotional

The Relationship Between Design And Social Responsibility

Working in such a dynamic and creative industry, it can be easy for designers to ignore the wider picture. Too often people get so involved with projects and deadlines that they forget how easy it is to help out the world around us. Being a design agency, we have a slight advantage, as it’s so easy to build a relationship with social responsibility. Yes, it takes time – but we’re about to tell you why it’s so worth it. Over the past few weeks we have been working alongside WW

A Look at the Rio 2016 Identity

With just a few months to go until the Rio 2016 Summer Olympics, we decided to take a closer look at the games’ identity. Inspired by Brazil’s harmonic diversity, the vibrant identity encompasses characteristics of Brazil’s people and Rio’s contagious energy. Within the above image you can see iconic details such as Christ the Redeemer, the Lapa Arches and the Pedra da Gávea Mountain. These landmarks are buried amongst fluid waves and energetic features. The multi-coloured pa

Why Creatives Should Stay in Touch With Their Crafty Past

Everyone knows the importance of staying in touch with your past. Remaining connected to the various elements that made you who you are is an essential trait for any individual. Similarly to this concept, we think it’s essential not to stray from our historical craft roots. After all, every aspect of design stems from craft. Historically, design has evolved from a hands-on approach involving strong attention to detail and concentration. Craftsmen and women tended to possess o

Magnetic’s Innovative Web Design Service

(Let's Panda campaign website for Lee Kum Kee) You’d think that in today’s tech-savvy world everyone would understand the importance of having a good website… Well, you’d be wrong! We are amazed by the amount of businesses who lack a strong website, or even one at all! Websites are a crucial aspect of a successful business for many reasons. First and foremost, it is one of the first points of contact for customers. Consequently, it’s hugely important for your website to emula

Our Design Process

Every design company has their own way of doing things. We decided to give you an insight into our general process, so you can see what makes us different from the rest. So if you want to discover how we work at Magnetic, keep reading! Of course, every project is different and has different needs, but these are the general steps we take to meet client’s needs: Step 1) Communication - We like to start by finding out more about the client – what your goals and dreams are, what

Why Design Is The Best Investment You Can Make?

Being a team of creatives, we truly believe design is one of the most valuable assets a business can have. Research from The Design Council revealed how implementing design thinking can boost product creation, exports and above all, profits. They found that for every £1 spent on design, you can get over £20 in increased revenue. We at Magnetic are passionate about the value of design. It helps businesses stay afloat, evolve, expand and prosper. It gives you a competitive edge

Print Design Trends for 2016

We’ve created a list of the design trends we anticipate to be big in 2016 1. Colours: According to Pantone, this year’s design will be based around two colours: Rose Quartz and Serenity. Expect to see soothing pastel tones such as these emulated in design trends this year. 2. Shapes Last year saw the likes of Air BnB, Tokyo 2020 and Windows 10 all adopting shapes into their logos. This year we think the power of shapes will take over all aspects of design, from icons, logos,

The Events Industry and the Need for 360 Panoramas

This week, let’s explore how the events industry can benefit from 360 panoramas. (For an introduction to 360 panoramas, check out our first blog post) Events can use 360 panoramas to show the inside of venues, allowing users to see the different services on offer. They can take a tour of the various locations and their amenities to help decide if the location is appropriate for their desired need. If somebody is planning a special occasion, it’s important they choose the righ

360 Panoramas Potential in the Automotive Industry

This week, we’re talking about how 360 panoramas can benefit the automotive industry. (If you’re new to 360’s, check out our post here explaining exactly what it is!) The automotive industry can use 360 panoramas to give tours of both the inside and outside of cars. When a customer is thinking of buying a new car, they have the opportunity to see what specific details are like. They can see inside the car and focus on particular details, such as the interior or dashboard. Thi

How 360 Can Be Used In The Education Sector

The education industry could gain a competitive advantage over competition by using 360 panoramas to win over prospective students. (For an introduction into 360 panoramas, see our initial post here) Universities and schools can use 360 panoramas to provide an insight into various aspects of educational life. Campus tours can show potential students what to expect of university life, by giving a virtual tour inside lecture theatres, accommodation and other facilities. Similar

The Entertainment Industry’s Need for 360

This week, let’s explore how the entertainment industry can benefit from 360 panoramas. (If you’re new to 360 panoramas, check out our first blog post here) For the entertainment industry, your number of customers could be greatly increased by appealing to potential new patrons. By using 360 panoramas, restaurant and nightclub owners can exhibit certain areas of their properties and provide potential visitors with the opportunity to look around venues before visiting. People

360 Panoramas in the Tourism Industry

This week we’re focusing on the tourism industry, and how they could benefit from using 360 panoramas. (Check out our first post explaining what 360 is) Most importantly, 360 allows customers to transform a vision into reality. A pre-held image of a place can be made reality by seeing a realistic representation of a location. Users are able to get a complete insight into exactly what to expect before visiting a place. Watch the video above to take a look at our ‘Carry Istanbu

How 360 Panoramas can Benefit the Property Industry

​ This week, we’re talking about how 360 panoramas can benefit the property industry. (If 360’s a new concept to you, check out our post here explaining exactly what it is!) So, lets get started… 360 panoramas allow you to be fully immersed into a location. Whether you’re in the real estate industry or the construction industry, 360 technology can help you showcase your most important features, without actually being on site. Thanks to 360’s interactive characteristics, poten

Introducing 360 Panoramas

Here at Magnetic, we love experimenting with new technology and finding out how it can benefit your businesses. As you can probably tell by our pioneering work with augmented reality, we pride ourselves in providing cutting-edge solutions to your business needs. So what’s next? 360 panoramas, that’s what’s next! First things first, let us quickly explain what a 360 panorama is. It’s pretty much what it says in the name, a wide-angle image that covers a view of up to 360 degre