The Success of Our eHarmony Campaign

A few weeks ago we shared with you a recent project with eHarmony UK. The School of Happiness was a six week masterclass into finding true happiness. Magnetic worked closely with eHarmony to develop the whole campaign identity, website design and downloadable resources. Now that the six-week crash course has come to an end (don’t worry, the campaign will remain online so you can still access all the free tips and resources!), we thought we would give you a little snapshot of

Our latest project with eHarmony has gone live!

We recently completed a really fun project with eHarmony UK and wanted to share it with you all so that you can get involved! Whether you’re single or not, The School of Happiness is just what you need to get your 2017 off to a great start. The concept is based on a six-week masterclass, where you are taken on a journey to improving your overall happiness. Each week a new topic is unlocked where you get access to tips, advice and downloadable resources. Magnetic were responsi

Make It Your New Year's Resolution To Be The Most Attractive Brand On The Scene

With 2017 in full swing, we’ve no doubt your company is busy setting targets and deciding what you hope to achieve in the coming year. One thing we can’t stress enough, is the importance of a strong brand. Having a powerful and consistent brand is crucial to standing out against competitors and creating meaningful connections with consumers. It allows you to develop an identity that shows who you are and what you represent. So, what are the advantages of having a good brand?

How To Manage a Brand Revamp

Right, so we all know the importance of branding. Put simply, your brand is the way people perceive you. It’s a direct reflection of your company, which is why it’s crucial to regularly take a step back and consider if it needs a revamp. There are plenty of reasons your brand might need a refresh, from regaining trust after a crisis, to simply refreshing a tired and dated image. Whatever your reason for rebranding, we’ve put together a list of five steps to consider before yo

The Nostalgic Approach to Design

Nostalgia can be defined as a sentimental longing for a period in the past. It is a craving and desire for a familiar memory. Nostalgia can be triggered by the most random of memories, from recalling a particular smell, seeing a specific object or hearing an old song. The sheer power of nostalgia makes it possible for designers to enrich design, but how? We have compiled a collection of tips and ideas that can be adopted to strengthen creativity on a sentimental and emotional

A Look at the Rio 2016 Identity

With just a few months to go until the Rio 2016 Summer Olympics, we decided to take a closer look at the games’ identity. Inspired by Brazil’s harmonic diversity, the vibrant identity encompasses characteristics of Brazil’s people and Rio’s contagious energy. Within the above image you can see iconic details such as Christ the Redeemer, the Lapa Arches and the Pedra da Gávea Mountain. These landmarks are buried amongst fluid waves and energetic features. The multi-coloured pa

Creating a memorable brand experience

A brand experience is how an individual perceives a brand, as a result of various interactions. Creating a memorable brand experience is key to gaining a competitive advantage and increasing your brand’s value. The rise of online media has made continuous engagement vital, whilst increasing opportunities to provide a ‘full brand experience.’ A positive brand experience can capture a customer’s imagination, engage emotions and meet expectations. But ultimately, it promotes bra

Why Branding Is So Important for Business Success

Put simply, branding is the way your customers perceive you. It goes way beyond just a logo, or visual element. Branding is the sum of people’s perceptions that has the ability to influence all of the following: Improve recognition Create trust Differentiate from competition Support advertising Represent your promise to customers Provide clarity Create emotional connections Build financial value Inspire employees Generate new customers Provide business value Our corporate bra

The Importance of a Good Logo

Logos are a critical element of branding; they help your business stand out from the crowd. But, most importantly, your logo is how you are recognised. A logo provides a face for your company. It reflects your personality, values and principles. A company logo is often the first impression someone gets of a brand, and we can’t stress enough how important it is to get it right. The power of a logo lies in its visual nature. It should encompass the message, service, product and

How ‘Zero to Hero’ can help you brand your business

Zero to Hero’ is a concept that refers to a full service that covers all aspects of your design needs. It’s ideal for anyone who wants to build a bespoke brand completely from scratch. So if you’re a new business start-up or you just want a complete rebrand, ‘Zero to Hero’ allows you to develop a totally fresh brand and corporate identity. But why is branding so important, I hear you ask? Well, at a time characterised by increased competition, a strong brand is fundamental to