Our latest project with eHarmony has gone live!

We recently completed a really fun project with eHarmony UK and wanted to share it with you all so that you can get involved! Whether you’re single or not, The School of Happiness is just what you need to get your 2017 off to a great start. The concept is based on a six-week masterclass, where you are taken on a journey to improving your overall happiness. Each week a new topic is unlocked where you get access to tips, advice and downloadable resources. Magnetic were responsi

Make It Your New Year's Resolution To Be The Most Attractive Brand On The Scene

With 2017 in full swing, we’ve no doubt your company is busy setting targets and deciding what you hope to achieve in the coming year. One thing we can’t stress enough, is the importance of a strong brand. Having a powerful and consistent brand is crucial to standing out against competitors and creating meaningful connections with consumers. It allows you to develop an identity that shows who you are and what you represent. So, what are the advantages of having a good brand?

How To Manage a Brand Revamp

Right, so we all know the importance of branding. Put simply, your brand is the way people perceive you. It’s a direct reflection of your company, which is why it’s crucial to regularly take a step back and consider if it needs a revamp. There are plenty of reasons your brand might need a refresh, from regaining trust after a crisis, to simply refreshing a tired and dated image. Whatever your reason for rebranding, we’ve put together a list of five steps to consider before yo

A Look at the Rio 2016 Identity

With just a few months to go until the Rio 2016 Summer Olympics, we decided to take a closer look at the games’ identity. Inspired by Brazil’s harmonic diversity, the vibrant identity encompasses characteristics of Brazil’s people and Rio’s contagious energy. Within the above image you can see iconic details such as Christ the Redeemer, the Lapa Arches and the Pedra da Gávea Mountain. These landmarks are buried amongst fluid waves and energetic features. The multi-coloured pa

How ‘Zero to Hero’ can help you brand your business

Zero to Hero’ is a concept that refers to a full service that covers all aspects of your design needs. It’s ideal for anyone who wants to build a bespoke brand completely from scratch. So if you’re a new business start-up or you just want a complete rebrand, ‘Zero to Hero’ allows you to develop a totally fresh brand and corporate identity. But why is branding so important, I hear you ask? Well, at a time characterised by increased competition, a strong brand is fundamental to