What makes a great logo design?
Designing a logo is simple right? Wrong. Great logo design is a really complicated process because it requires such a range of skills. From design skills and creative theory, to skillful application, each logo has to be bespoke and original, which takes time. Logos are an essential part of a strong corporate brand, and as such they are highly important elements. A logo is often a company’s first impression and so it can have a direct impact on brand perception, conversion rat