A Look at the Rio 2016 Identity

With just a few months to go until the Rio 2016 Summer Olympics, we decided to take a closer look at the games’ identity. Inspired by Brazil’s harmonic diversity, the vibrant identity encompasses characteristics of Brazil’s people and Rio’s contagious energy. Within the above image you can see iconic details such as Christ the Redeemer, the Lapa Arches and the Pedra da Gávea Mountain. These landmarks are buried amongst fluid waves and energetic features. The multi-coloured pa

Why Branding Is So Important for Business Success

Put simply, branding is the way your customers perceive you. It goes way beyond just a logo, or visual element. Branding is the sum of people’s perceptions that has the ability to influence all of the following: Improve recognition Create trust Differentiate from competition Support advertising Represent your promise to customers Provide clarity Create emotional connections Build financial value Inspire employees Generate new customers Provide business value Our corporate bra

How ‘Zero to Hero’ can help you brand your business

Zero to Hero’ is a concept that refers to a full service that covers all aspects of your design needs. It’s ideal for anyone who wants to build a bespoke brand completely from scratch. So if you’re a new business start-up or you just want a complete rebrand, ‘Zero to Hero’ allows you to develop a totally fresh brand and corporate identity. But why is branding so important, I hear you ask? Well, at a time characterised by increased competition, a strong brand is fundamental to