Augmented Reality technology gives the potential to bring your print to life, which is a great opportunity for those in the Fashion and Retail industries. Find out more about Augmented Reality here > One really exciting concept is the opportunity to embed AR into your print material to grab your audience’s attention. You can augment your catalogues with behind the scenes footage or a slideshow of photos from backstage. Or how about engaging your shoppers in store by using AR

I’ve loved the guys at Oki-ni for a long time, when they closed down their Savile row store I was absolutely gutted. Since then they have always peaked my interest with their marketing campaigns and use of cutting edge design. This month they have partnered with digital innovators POSTmatter to create a series of 31 origami animations that offer a unique perspective their SS14 products from across their brand list. Founded in September 2001 initially both a gallery space/stor