Design challenge

 

With experience managing the most prestigious members clubs in London, DS Events was created to extend that reach and expand on the decades of expertise throughout London’s most exclusive venues. Magnetic set about creating a logo that aimed to convey a handful of concepts closely tied to its market & audience. The logo needed to communicate a sense of bespoke, luxury, unique, and experiential; while also merging classic with modern aesthetics. We selected a serif font as the main logo feature, then disrupted the shape to open up space for the other part of the name, using a customised cursive typeface; together helping to create a unique and modern brand image.

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