AR means PR – Why AR is the perfect PR tool

Augmented Reality (AR) is the perfect PR tool. It can help bring about a whole host of PR opportunities with it’s potential to give companies that true ‘wow’ factor. PR is all about creating campaigns and developing ideas that really catch people’s attention. AR is the cutting-edge technology that allows you to do exactly that. How? For those that don’t know, Augmented Reality is an image recognition technology that allows audiences to see the world and your products in a who

Stepping into 2017 with a firm focus on technology

Last week, London was baked in glorious sunshine. It was the perfect timing for an upcoming project that requires 360 panoramic photography shot in iconic London locations. It was also the perfect realisation that from start to finish our day was engrossed with technology among technology. From the moment we stepped out of the office and tapped a button on our phone to order an Uber, to using that same phone to pay for a Boris bike, and then using that same phone to complimen

Why Augmented Reality is a better investment than Virtual Reality

Unless you’ve been living in a hole the past year, I’m sure you’ve heard about the biggest tech trend of 2016, Virtual Reality. However, all too often people are ignoring Virtual Reality’s cousin, Augmented Reality. The recent obsession with Pokemon Go proves that Augmented Reality is definitely worth the investment. It has the potential to turn brands into viral phenomenons and make you just as much, if not more money than VR. But Augmented Reality is so much more than just

How Mixed Reality Will Change The Way We Interact

Mixed reality refers to the merging of augmented reality and virtual reality. It has recently gained significant coverage after Microsoft declared mixed reality will be the next big thing. According to Terry Myerson, executive vice president for Windows and Devices Group, “mixed reality devices will provide users with the ability to ‘break down the barriers between virtual and physical reality.’” By combining the best features of augmented and virtual reality, mixed reality h

App and Game Design – Is it worth the investment?

I’m sure you are all aware of the huge costs associated to developing and maintaining successful apps. To make things worse, due to increased competition, it’s now even harder to get your app noticed. So how do you know if it’s worth spending all that money on an app? The mobile market is booming, and consumer demand for mobile apps is insatiable. Most businesses now recognise the importance of integrating new online media into business strategies. But with 2.5 million existi

The Events Industry and the Need for 360 Panoramas

This week, let’s explore how the events industry can benefit from 360 panoramas. (For an introduction to 360 panoramas, check out our first blog post) Events can use 360 panoramas to show the inside of venues, allowing users to see the different services on offer. They can take a tour of the various locations and their amenities to help decide if the location is appropriate for their desired need. If somebody is planning a special occasion, it’s important they choose the righ

360 Panoramas Potential in the Automotive Industry

This week, we’re talking about how 360 panoramas can benefit the automotive industry. (If you’re new to 360’s, check out our post here explaining exactly what it is!) The automotive industry can use 360 panoramas to give tours of both the inside and outside of cars. When a customer is thinking of buying a new car, they have the opportunity to see what specific details are like. They can see inside the car and focus on particular details, such as the interior or dashboard. Thi

How 360 Can Be Used In The Education Sector

The education industry could gain a competitive advantage over competition by using 360 panoramas to win over prospective students. (For an introduction into 360 panoramas, see our initial post here) Universities and schools can use 360 panoramas to provide an insight into various aspects of educational life. Campus tours can show potential students what to expect of university life, by giving a virtual tour inside lecture theatres, accommodation and other facilities. Similar

The Entertainment Industry’s Need for 360

This week, let’s explore how the entertainment industry can benefit from 360 panoramas. (If you’re new to 360 panoramas, check out our first blog post here) For the entertainment industry, your number of customers could be greatly increased by appealing to potential new patrons. By using 360 panoramas, restaurant and nightclub owners can exhibit certain areas of their properties and provide potential visitors with the opportunity to look around venues before visiting. People

360 Panoramas in the Tourism Industry

This week we’re focusing on the tourism industry, and how they could benefit from using 360 panoramas. (Check out our first post explaining what 360 is) Most importantly, 360 allows customers to transform a vision into reality. A pre-held image of a place can be made reality by seeing a realistic representation of a location. Users are able to get a complete insight into exactly what to expect before visiting a place. Watch the video above to take a look at our ‘Carry Istanbu

How 360 Panoramas can Benefit the Property Industry

​ This week, we’re talking about how 360 panoramas can benefit the property industry. (If 360’s a new concept to you, check out our post here explaining exactly what it is!) So, lets get started… 360 panoramas allow you to be fully immersed into a location. Whether you’re in the real estate industry or the construction industry, 360 technology can help you showcase your most important features, without actually being on site. Thanks to 360’s interactive characteristics, poten

Introducing 360 Panoramas

Here at Magnetic, we love experimenting with new technology and finding out how it can benefit your businesses. As you can probably tell by our pioneering work with augmented reality, we pride ourselves in providing cutting-edge solutions to your business needs. So what’s next? 360 panoramas, that’s what’s next! First things first, let us quickly explain what a 360 panorama is. It’s pretty much what it says in the name, a wide-angle image that covers a view of up to 360 degre

Emoji portraits or the post-modernism symptom

Yes, we are thinking exactly the same thing as you: who would imagine portraits of celebrities (or anyone else) made of emojis? Well, Yung Jake did. Imagination has no boundaries, and so does (not) design. According to Wired.com, the rapper used the website emoji.ink to create these portraits of celebrities like Kim Kardashian, Wiz Khalifa, Miley Cyrus, Jerry Seinfeld, as well as Larry David, Rihanna, among others. Take a closer look into this pictures, and you will see cooki

Magic Mirror on the wall, who has the best life of all?

John Holcroft, British illustrator, who has worked for BBC, Reader’s Digest, The Guardian and the Financial Times, has created the most talked-about satirical illustrations. You must have already seen these retro-style illustrations, as they go viral as soon as published. John Holcroft is inspired by the 50’s adverts and his recent illustration works are quite a harsh critic for contemporary society’s values, dependence of technologies (and virtual exhibitionism), precarious

Print is still alive!

So there seems to be a new spark of life for the print design industry, with People for Print declaring a new publication, “Print isn’t dead”. We can definitely assure, that it isn’t looking at all the new breaking technology that is appearing, which is advancing the print industry and the limits of what us designers can do. People of Print are giving us the opportunity by collating all the latest content of print around. People of print will deliver us with interviews from