AR means PR – Why AR is the perfect PR tool
Augmented Reality (AR) is the perfect PR tool. It can help bring about a whole host of PR opportunities with it’s potential to give companies that true ‘wow’ factor. PR is all about creating campaigns and developing ideas that really catch people’s attention. AR is the cutting-edge technology that allows you to do exactly that. How? For those that don’t know, Augmented Reality is an image recognition technology that allows audiences to see the world and your products in a who