Augmented Reality (AR) is the perfect PR tool. It can help bring about a whole host of PR opportunities with it’s potential to give companies that true ‘wow’ factor. PR is all about creating campaigns and developing ideas that really catch people’s attention. AR is the cutting-edge technology that allows you to do exactly that. How? For those that don’t know, Augmented Reality is an image recognition technology that allows audiences to see the world and your products in a who

Hear the words ‘African design’ and we’re almost positive your first thought is either brightly coloured wax print patterns or wooden masks and sculptures. However you’d be very, very wrong. So wrong in fact, that those vibrantly patterned wax prints didn’t even originate in Africa, they came from Indonesia - don’t worry, we only just learned that too! Contemporary African art is undergoing something of a revival at the moment, and it has so much more to offer than the cliché