Stepping into 2017 with a firm focus on technology

Last week, London was baked in glorious sunshine. It was the perfect timing for an upcoming project that requires 360 panoramic photography shot in iconic London locations. It was also the perfect realisation that from start to finish our day was engrossed with technology among technology. From the moment we stepped out of the office and tapped a button on our phone to order an Uber, to using that same phone to pay for a Boris bike, and then using that same phone to complimen

The Events Industry and the Need for 360 Panoramas

This week, let’s explore how the events industry can benefit from 360 panoramas. (For an introduction to 360 panoramas, check out our first blog post) Events can use 360 panoramas to show the inside of venues, allowing users to see the different services on offer. They can take a tour of the various locations and their amenities to help decide if the location is appropriate for their desired need. If somebody is planning a special occasion, it’s important they choose the righ

360 Panoramas Potential in the Automotive Industry

This week, we’re talking about how 360 panoramas can benefit the automotive industry. (If you’re new to 360’s, check out our post here explaining exactly what it is!) The automotive industry can use 360 panoramas to give tours of both the inside and outside of cars. When a customer is thinking of buying a new car, they have the opportunity to see what specific details are like. They can see inside the car and focus on particular details, such as the interior or dashboard. Thi

AR in Automotive

Last up in our series of posts on Augmented Reality in different industries is the automotive industry! (If you’re new to AR, check out our page here explaining exactly what it is!) AR allows you to add a whole new dimension to your printed material. This can present a whole host of opportunities for those in the automotive industry, as you’re about to find out! So firstly, let’s consider how AR can help you sell your products to potential customers… You can embed AR into you

Augmented Reality (AR) in Tourism

The tourism industry could benefit from using Augmented Reality in a variety of ways. (If Augmented Reality confuses you, check out this page). AR is a great opportunity for the travel industry as it allows users to be immersed into a new location. AR allows visions to be turned into reality, which is obviously a great chance for those in the tourist industry to give their customers a complete insight into what to expect before visiting a place. ​ You can augment printed mate